healthy minds nyc
CLIENT
healthy minds nyc
AGENCY
the partnership
CREATIVE DIRECTOR
greg grantham
DESIGNER
katie cox
WEB DEVELOPER
lisa perrin dubravec
To better align with the clientele they serve and the ethos of their practice, Healthy Minds NYC approached our team for a brand and website refresh. What resulted was a visual identity that embodied the exceptional, tailored and quality care of the company and a brand that could hold its own, timeless.
View the live site here.
BEFORE
AFTER
process
Client interviews and existing brand and web audits were the first necessary steps to take before any visual exploration began. The Healthy Minds NYC team wanted to maintain a brand that felt approachable enough to be recognizable as a mental health practice, while also presenting their boutique and bespoke offerings in an elegant manner. After a few rounds of meticulous moodboards, a visual direction was chosen.
MOODBOARD 1 – TIMELESS
MOODBOARD 2 – UPTOWN
(CHOSEN DIRECTION)
MOODBOARD 3 – OASIS
MOODBOARD 4 – METROPOLITAN
logomark
Multiple iterations of both typographic and illustrative logos were explored, ultimately landing on one that combined a structured serif with a simple sans serif to produce an elevated update to the original brand.
A logomark “seal” was an obvious addition that allows the brand to expand to a variety of applications. The “HM” in this seal also translates to a repeating pattern that subtly evokes a sense of place, referencing the iconic skyscrapers and bridges of New York.
