TPx

tpx refresh

CLIENT

AGENCY

the partnership

CREATIVE DIRECTOR

Greg grantham

COPYWRITER

savannah bernson

ACD

lonnie garner

DESIGNER

katie cox

As a fast-growing IT company, TPx wanted a bit of an update to reintroduce itself in the industry as an innovative leader. What started as an exploration tweaking their web presence became a full blown, dynamic identity refresh.

I was responsible for the entire responsive web design approach, as well as ideating and iterating early moodboards into what developed into TPx’s new brand identity system. Refined color palettes, typography, messaging, and brand-recognizable graphic elements came together to launch TPx into a new era—in their words, turning “chaos into clarity”.

View the live site here.

BEFORE

AFTER

process

Visual exploration began after thorough research of TPx’s values and goals, collected by the team through detailed interviews. The foundations of Moodboard 1 were ultimately carried in every iteration; though details began to change, the core idea to convey was “precision” and “expertise”. TPx wanted to be seen as the capable, technical, and efficient leader that they are, and that informed every design decision.