The Georgia Fruit and Vegetable Growers Association wanted fresh creative for a spring campaign, “Every Bite Counts”. This included an updated landing page as well as programmatic ads and fun, informational and engaging social media posts.

The graphic approach was a direct nod to their existing Produce Bites site look and feel, which combined photographs of real growers and produce with illustrations and watercolor fruits and veggies. The juxtaposition allowed the people-forward approach of the organization to shine, while bringing in whimsy and joy to captivate the community.

As lead designer on this project, I created all of the watercolor produce assets in Photoshop, illustrated produce background in Illustrator, animations in After Effects, and high-fidelity webpage layout in Figma. View the live page here.